BMW has formulated seven basic principles for the use of AI in the company. These build on the basic requirements formulated by the EU on trustworthy AI and will be continuously developed across all areas of the company. The company has been working on this since 2018 when it launched "Project AI" to ensure that the AI technologies are applied in an ethical and efficient manner. This project has now grown into a competence centre at Group level for data analytics and machine learning. As a hub for knowledge and technology exchange within the BMW Group, the project plays a key role in the digitisation of the company.

BMW uses more than 50 applications of artificial intelligence (AI) in its … a competence centre at Group level for data analytics and machine learning.